Lamborghini Urus 2024: The Epitome of Luxury and Performance
I’ve driven fast SUVs that swear they’re supercars. The Lamborghini Urus 2024 doesn’t swear. It simply gets on with the business of rearranging your expectations. The first time I launched it down a rain-polished back road, the V8’s shove hit like a tidal surge—clean, relentless, oddly graceful for something this tall and unapologetically wide. If you’re shopping for a luxury SUV that actually feels like a Lamborghini, this is the one.
What’s New and Why It Matters
The Lamborghini Urus 2024 refines the formula without losing the mischief. The updated range centers around the Urus S and the more focused Urus Performante. Both get the 4.0-liter twin-turbo V8 tuned to a stout 657 hp and 627 lb-ft, routed through an eight-speed automatic and a permanent all-wheel-drive system that can send a huge slice of torque rearward when you’re feeling brave. The numbers? 0–60 mph in as little as 3.3 seconds (3.5 for the S) and a 190 mph top speed, if you’ve got the runway. EPA fuel economy hovers around 16 mpg combined—no one buys a raging bull for its thrift.
How the Lamborghini Urus 2024 Drives
I noticed right away how un-SUV it feels through quick transitions. The active anti-roll system braces the body, rear-wheel steering tucks the tail, and the center diff plus torque vectoring sharpen your line like a hot knife. The Performante rides on steel springs and sits lower, with more aggressive rubber; the Urus S keeps air suspension that can breathe with the road—soft on the commute, taut when you dig into Sport or Corsa. Wheel choices run up to 23 inches, which look sensational but will happily report every sharp-edged pothole to your spine.
Modes? Strada (everyday), Sport (weekend), Corsa (track), plus Sabbia/Terra/Neve for the messy stuff. I tried it on a rutted gravel connector; the all-wheel drive and clever diffs made it feel almost… relaxed. It’s not a Defender, but it’ll handle ski-house drives and rain-soaked festival fields without the panic.
Interior and Tech: The Premium SUV Part
Inside, the Lamborghini Urus 2024 is theater. Angular, fighter-jet toggles, and those classic Lamborghini hex patterns. The front buckets hug without punishing, and the second row is adult-friendly even with the panoramic roof. You get Audi-grade tech—two central touchscreens (climate and infotainment split) plus a crisp digital cluster. Wireless Apple CarPlay and Android Auto are on board, and the optional B&O 21-speaker setup can drown out teenage arguments in the back. Quirks? The glossy surfaces adore fingerprints, and a couple of HVAC functions are buried deeper than they should be. Small stuff, but you’ll notice after a week.
If you care about keeping it showroom-fresh (valet lines will do that to you), a few owners mentioned to me they swear by fitted mats. I tried a set from AutoWin and they do two useful things: protect the carpets from muddy boots and make the cabin look intentionally tailored.
Feature Highlights on the Lamborghini Urus 2024
- 4.0-liter twin-turbo V8: 657 hp, 627 lb-ft
- 0–60 mph: 3.3–3.5 seconds; Top speed: 190 mph
- AWD with torque vectoring and rear-wheel steering
- Air suspension (Urus S) or steel springs (Performante)
- Dual touchscreen infotainment; digital cockpit
- Driver aids: adaptive cruise, lane keep assist, blind-spot, 360° camera
- Wheel options up to 23 inches; carbon-ceramic brakes standard
Design and Trims: Urus S vs Performante, Plus the Blacked-Out Look
The Urus S is the everyday-lux choice—still giant-killing fast, with a broader comfort window. The Performante is the one you buy if you’ve got a favorite canyon and a local tire shop on speed dial. Either way, you can go “stealth-wealth” with the blacked-out exterior pack. I parked a murdered-out Urus outside a downtown hotel and watched a valet do a double take. The presence is undeniable. Just keep a decent ceramic coating on it; black paint shows everything.
And yes, underneath it all is the Volkswagen Group’s best kit—think Porsche Cayenne and Audi Q8 DNA—but Lamborghini tunes it so the Urus feels sharper, louder, and more animated. It’s a proper bull, not a badge job.
Safety, Ease, and Everyday Usability
Parking sensors and a 360-degree camera save wheels from tall curbs (ask me how I know). Adaptive cruise makes long hauls pleasantly uneventful, and lane guidance is polite rather than nagging. Night vision is on the options list, which is handy for rural drives where deer treat the road like their living room. Cargo space is healthy for a premium SUV—just enough for a couple of big roller bags and a week’s worth of “just in case” items.
Lamborghini Urus 2024 vs Rivals
| Model | Power | 0–60 mph | Top Speed | Character |
|---|---|---|---|---|
| Lamborghini Urus S/Performante | 657 hp / 627 lb-ft | 3.3–3.5 s | 190 mph | Most dramatic, most playful; real supercar vibes |
| Porsche Cayenne Turbo GT | 650 hp | 3.1 s | 189 mph | Track-nerd precision, less theater |
| Aston Martin DBX707 | 697 hp | 3.1 s | 193 mph | Gorgeous and ferocious; more GT than gladiator |
| Bentley Bentayga Speed | 626 hp (W12) | 3.8 s | 190+ mph | Silk-glove speed, supreme comfort |
Living With It: Costs, Quirks, and Practical Notes
- MSRP typically starts around the low-to-mid $200Ks before options—go wild and you’ll be deep into the $300Ks.
- Leases vary widely, but expect several thousand per month, plus a healthy down payment.
- Ceramic brakes are heroes on mountain descents; replacements are not cheap. Treat them kindly.
- Real-world fuel economy: I averaged 15–17 mpg on mixed routes, 20 mpg on a steady highway run at sane speeds.
- Reliability? So far, owners I’ve spoken to report small infotainment hiccups more than mechanical drama—just follow the maintenance schedule.
For keeping the cabin tidy, fitted mats are a must. The AutoWin sets I tried felt premium and dropped in perfectly—no bunching, no odd gaps. Handy if your weekends involve snow, sand, or kids with suspiciously sticky shoes.
Conclusion: Why the Lamborghini Urus 2024 Still Rules
Honestly, I wasn’t sure at first—another super SUV? But a week with the Lamborghini Urus 2024 convinced me it’s more than a numbers game. It’s the way it shrinks in your hands on a twisting road, the way it settles into silence on the motorway, and the way it still feels special after the fifth errand of the day. If you want a premium SUV that delivers genuine supercar energy without giving up practicality, the Lamborghini Urus 2024 is the bull to bet on.
FAQ: Lamborghini Urus 2024
How much does a Lamborghini Urus 2024 cost?
Pricing typically starts in the low-to-mid $200,000s before options. Personalization, taxes, and destination can push it significantly higher.
How fast is the Urus?
0–60 mph in about 3.3–3.5 seconds, with a top speed around 190 mph. It feels even quicker in the real world thanks to that 627 lb-ft torque hit.
What’s the difference between Urus S and Urus Performante?
The S rides on air suspension and balances comfort with pace. The Performante sits lower on steel springs, adds aero and stickier tires, and aims squarely at driving enthusiasts.
Is the Lamborghini Urus 2024 reliable?
Early ownership feedback suggests solid mechanical reliability with occasional infotainment quirks. Scheduled maintenance is key, as with any high-performance SUV.
How tall and how heavy is it?
Height is about 64.5 inches, and curb weight is roughly 4,850 pounds depending on spec.
