Lamborghini's Unconventional Artistic Collaboration: CowParade Hong Kong 2013

I still remember the humidity rolling off Victoria Harbour that morning in 2013, the slap of V12s echoing between the glass walls of Central, and—this bit still makes me smile—a herd of artfully painted cows waiting at Stanley Plaza. Lamborghini doesn’t usually do “cute.” Snorting bulls, yes. Cows with wild livery? Not so much. Yet the Lamborghini HK + The Link + CowParade mash-up worked, and not just as a photo op. It was noisy, generous, and a touch bonkers—in other words, perfectly Lamborghini.

A fusion of street theatre and supercars: the Lamborghini HK + The Link + CowParade

On April 27, 2013, Hong Kong woke to a sight that would make even the most jaded finance bro point and grin. Thirty Lamborghinis rolled through the city in a celebratory parade, ending at Stanley Plaza where six artist-designed cows—each riffing on the brand’s “Extreme, Italian, Uncompromising” ethos—were waiting. It was the sort of high-low culture crossover that usually feels forced. Not here. Park a matte-black Aventador next to a chrome-splashed cow sculpture and—oddly—it all makes sense.

Why 2013 mattered: celebrating Lamborghini at 50

This wasn’t just art-for-art’s sake. It was the golden jubilee—50 years of Sant’Agata’s sharp edges and louder-than-common-sense exhausts. The CowParade became a moving birthday card to the brand. Artists and designers took the language of speed and turned it into texture and color. Some pieces were austere, others wildly expressive, but all nodded to Lamborghini’s design DNA in ways spec sheets never could.

The good kind of showboating: charity at full throttle

Five of those captivating cow sculptures went under the hammer at a Poly Auction (Hong Kong) live sale, raising over $100,000 for Heifer International and Giving Love. Not pocket change. It felt appropriate: a brand famous for excess channeling some of that spectacle into something genuinely useful. A few owners I chatted with called it their “favorite kind of noise—noise that helps.”

Parade day: thirty Lamborghinis, countless smartphones

From the first bark of ignition to the last paparazzi flash, that parade through the financial district was electric. People leaned out of trams. Delivery riders slowed to film. When the convoy pulled into Stanley, five Lamborghini-inspired cows were waiting—each paired with a special-edition car unveiled earlier on April 17, 2013. Standing between the sculptures and the cars, you could trace the inspirations: a razor crease here, a carbon-fiber motif there.

Art you could actually live with: the month-long exhibit

The spectacle didn’t end with the parade. A month-long exhibition invited the city to wander among the bovine sculptures and snap selfies before selfies were a job description. Online, mini cow figurines—painted by everyone from design students to celebrities—were auctioned off, extending the party to anyone with Wi‑Fi and a sense of whimsy.

Did you know?

• Fifty local talents were tapped to create 6-inch “Mini Moos,” nurturing the next generation of designers.
• A limited run of 100 replicas of the life-size cow designed by Lamborghini HK added a collectible twist.
• The event mixed supercars and sculpture in a way Hong Kong hasn’t really seen since—certainly not at this scale.

At-a-glance: CowParade Hong Kong 2013 x Lamborghini

Where car meets craft: the cows and their Lamborghini counterparts

I spent a good hour drifting between the sculptures and their four-wheeled twins. Some pairings were on-the-nose—bold colors and angular motifs mirroring a Gallardo’s creases. Others were subtler, like a treatment that evoked exposed weave without a scrap of carbon in sight. A couple of pieces flirted with gimmickry (art risk is a feature, not a bug), but families loved them, and the kids were naming favorites faster than I could jot notes.

From gallery to garage: adding a touch of luxury to your Lamborghini

Events like this remind me that the details make the experience. That same attention to craft carries over when you tailor your own car. One of the smarter, everyday upgrades? Floor mats that match the cabin’s drama without shouting about it.

Practical elegance: AutoWin x Lamborghini floor mats

AutoWin builds mats that fit like they were CAD’d in Sant’Agata—tight tolerances, quality materials, the works. They’re designed specifically for Lamborghini cabins, so you get clean edges and full coverage without bunching or awkward gaps. Protection and polish in one tidy upgrade.

Explore AutoWin accessories for your Lamborghini

If you’re finicky about fit and finish (same), AutoWin’s lineup is worth a browse. The brand’s focus on premium materials and proper patterning means fewer compromises and a cabin that stays fresh, whether it’s a Sunday blast or a rainy commute you didn’t plan for.

Final thoughts: why the Lamborghini CowParade still sticks

Ten years on, the Lamborghini HK + The Link + CowParade moment feels like a postcard from a city and a brand that understand theatre. It celebrated Lamborghini at 50 with art that didn’t whisper. It gave to charity without being pious. And it reminded us that speed and creativity can share the same stage—sometimes in the shape of a cow with a very fast friend.

FAQ: Lamborghini CowParade Hong Kong 2013

• What was Lamborghini CowParade Hong Kong 2013?
  A collaborative art-and-charity event where artist-designed cow sculptures were paired with Lamborghini supercars to celebrate the brand’s 50th anniversary.
• How many Lamborghinis took part in the parade?
  Thirty cars drove through Hong Kong’s financial district to Stanley Plaza.
• How much money did the auction raise?
  Over $100,000 USD, benefiting Heifer International and Giving Love.
• Were the cows available to the public?
  Yes. Five life-size cows were auctioned, and “Mini Moo” figurines were sold online for charity.
• Can I still get event-inspired accessories?
  While the original cows are long gone, you can personalize your car with quality accessories like Lamborghini-specific floor mats from AutoWin.